What is the main consideration for cable operators concerning Quality of Experience (QoE)?

The primary concern for cable operators regarding Quality of Experience (QoE) lies in the combination of subjective measures and objective data. QoE refers to the overall satisfaction of the viewer, which can't be fully captured by metrics alone. Objective data includes measurable factors such as buffering time, video resolution, and consistency of the service, which provide a statistical background of the user’s experience.

However, these technical metrics do not give the complete picture of how viewers feel about their service. Subjective measures, such as viewer ratings and feedback, offer insight into personal satisfaction, preferences, and issues that might not be evident through technical measurements alone. By integrating both subjective and objective assessments, cable operators can gain a more comprehensive understanding of customer experiences, enabling them to make informed improvements to service quality and user satisfaction. This multi-dimensional approach is essential for effectively addressing user needs and ensuring optimal performance in a competitive market.